Truth. But also don’t forget you can question things and not be pessimistic. Sometimes people can’t separate the two – asking “what if” or “why” doesn’t mean you’re not optimistic about the eventual outcome of a project.
To my favourite person ever! <3
Has anyone noticed how many brands have been nailing gender issues in their advertising lately? I’m a little conflicted about it because, yes, in the main, they’re selling products. But I love the fact that you can change the discourse around women’s products, beauty products and the lexicon we use to discuss things that are usually just spray painted pink and handed to us with patronising pat on the head. Sure, some of the ideals in the ads have but a tenuous link to their products (the Always and Pantene ads spring to mind) but doesn’t it make a refreshing change from this dreadful ‘Beauty Patch‘ one by Dove? OMG you mean there’s nothing on there and I have self esteem that you’re saying is my own but actually that came from pretending that there’s some crazy chemical thing that can make me beautiful because that’s basically the formula/life ideal you’ve been selling women since the inception of advertising?
Here’s my run down of my favourite feminist ads of the minute:
1. #ShineStrong – Pantene
The second I saw this I both cringed a deep, deep cringe and immediately loved it, because if there’s a word that I overuse, it’s sorry. Sorry you bumped into me, sorry for speaking and giving an opinion (in a business setting), sorry for having the armrest first, but oh no, you have it. There’s being polite (and erm, British) and then there’s apologising for your existence. Nope. No more.
2. #LikeAGirl – Always
What has throwing “like a girl” got to do with period paddage? Well, I’ve been in marketing for ages so I could probably give you an answer to that question, but I see your point…it’s a bit tenuous. But I literally could not care any less: this ad is so wonderful and simple and to the point that it got someone I love dearly but who thinks feminism isn’t necessary or important, to see its point of view and actually LIKE it. Hi five, Always. Hi five.
3. First Moon party – Hello Flo
This one isn’t obviously about changing discourse, but it still has the same effect – because who’d have thought you could openly discuss periods on tv. And be funny! Think of it as the female version of the amusing Dollar Shave Club ad, except it’s generally more accepted to discuss on TV that men have to shave a face than the fact that women have to deal with a crampy, monthly mess. And not a jar of blue liquid in sight! Nice one Hello Flo.
4. Princess Machine – GoldieBlox
Because girls don’t always want to be a princess in a tower. And spray painting everything pink for girls starts YOUNG. Hey, I’ll tell you what, Riley the (then) 4 year old explains it awesomely.
Phew. I’ll take these ads over ones that tell me I should have softer, smoother, more beautiful armpits. In fact, basically, Dove should just sack their ad team and take hints from these guys – they’re nailing it.
I would literally skate all day, every day if I could right now.
Major comedown today after a brilliant concert with Barts at the Royal Festival Hall last night! Rutter’s Magnificat went better than hoped and Feel the Spirit was so much fun to sing. An encore of When The Saints (with audience participation!) and some majorly brilliant brass going on basically topped off the evening. As did my friend’s comment that he’d ‘never seen a conductor with such loose hips’. Amazing…
I used to really not like ‘real’ jewellery – the type of stuff that needed real skill to make, as opposed to the things you could buy in Topshop for a fiver. Nowadays I’m all about smaller, beautifully made trinkets. Instagram is a total enabler of this – turns out so is Twitter, after I was followed by Oh My Clumsy Heart and I instantly fell for their dainty minimalism. Also, I really wish their Petunia necklace wasn’t sold out.
Hex Rings by Alexis Russell
I’ve been loving geometric designs for a while now, but it’s about time I bought some decent rings that aren’t spray-painted ‘gold’ and won’t turn my finger green… shout out here for the jeweller in Upstate NY who made my beautiful custom engagement ring, Alexis Russell Design. There’s something wonderfully rustic about her handmade hex stacking rings. Post payday, I might have to add these to my small ‘collection’.
More reasons you know summer is here: corn on the cobs, accidentally spraying beetroot juice over white t-shirts (ARGH), and ALL the hayfever. No really, all of it. Piriton, you are doing nothing this year. I’m like ALL THE CETIRIZINE! ALL THE LORATADINE! OMG ANYTHING, JUST STOP THE SNEEZING. Oh and yesterday I gently rolled over to hear a little *pop* and found two halves of a recently whole pair of sunglasses. Why, life? I barely sat on them.
Spent this morning catching up with my excellent friend Meg: a talker, an adventurer, a lived-in-Nepal-er, a soon-to-be-qualified journalist, an all round great person. We wandered around a common not too far from Polesden Lacey (I now know) , chatting 50,000 to the dozen and not really stopping to breathe.
Annnnd then we found a massive log pile and took photos. As you do. It was a ridiculously nice break away from trying to find wedding venues and such… I fully believe once we find the place, the rest will be a lot less hassle. Maybe that is me being *optimistic*, but I’m willing to believe it’s true…
If anything, the stress I’ve had with wedding planning so far (and getting nowhere), has given me an idea for the future that I can’t wait to get started with. So, there’s that.
So. Wimbledon starts soon. The longest day of the year is behind us. I have potential trips in October to look forward to, and my fiance is going to be home in a couple of weeks (with this being the shortest time between visits we’ve had since he started working in Africa). I recently found that stopping eating wheat has cured me of some awful long-term stomach pain, so I’m feeling happy, relaxed and purposeful at the minute… a really, really great place to be.